03. Our Partners
Our Partners
This Nanodegree was built in partnership with companies that influence and shape the digital marketing industry. As you will see throughout the program, we aligned different partners with the topics for which they are best known. Of course, that does not mean they don’t have expertise across the board.
Here is an overview of our partners in the order you will see them appear in the Nanodegree Program:
1. HubSpot
HubSpot develops and markets software for inbound marketing and sales. We partnered with HubSpot to develop the 'Content Marketing' course. Content marketing is an important aspect of inbound marketing, and the team at HubSpot has deep expertise in developing successful digital marketing strategies.
2. Hootsuite
Hootsuite is the leading provider of social media management software. We partnered with Hootsuite to develop the ‘Social Media Marketing’ course. Hootsuite has deep expertise in content distribution through social media. We will also use their dashboard tool in our course.
3. Facebook
Facebook (including Instagram) is the most popular social media platform, and also one of the biggest advertising platforms. Our ‘Social Media Advertising’ course was developed together with Facebook. While we cover many social advertising platforms in the course, we do an in-depth coverage of Facebook Ads. In the Social Media Advertising course project, you will run a campaign using the Facebook Ads platform.
4. MOZ
Moz is a leading provider of SEO and inbound marketing software and is widely recognized for its expertise in Search Engine Optimization. We have built our ‘Search Engine Optimization’ course in collaboration with their team. As a Udacity Nanodegree student, you will also get a month of free access to the MozPro suite of tools, to complete your SEO project.
5. Google Adwords
Google is a leading provider of internet services and products, and its AdWords platform is one of the major digital advertising platforms. We have developed both the ‘Search Engine Marketing’ and the ‘Display & Video Advertising’ course in cooperation with Google. You will run and analyze advertising campaigns on AdWords.
6. MailChimp
MailChimp is a leading provider of email marketing software. Over the years, their team has built up a wealth of expertise in email marketing. We have developed our ‘Email Marketing’ course together with their experts.
7. Google Analytics
Google Analytics is a web analytics platform offered by Google. The service lets users track and analyze online usage data and advertising effectiveness. We worked together with the Google Analytics Education team for the ‘Measure and Optimize’ course. In this course, we make use of the Google Online Merchandise store account, allowing you to analyze real data from Google store transactions.